My guess is that tens of millions of new pages of Internet content are being added to the World Wide Web every single day, not to mention millions more pages that are removed on a daily basis. In recent years, major search engine Google has done a really good job at finding new pages of unique content and adding that content to their search engine while at the same time removing deleted web pages from their search engine.
I wonder what the future has to hold for Google and the rest of us that depend on a quality search engine to help us find exactly what we are looking for when we fire up our home computers? Yes, the speed of Internet technology is growing at a fast pace, but the sheer volume of new and quality Internet content, I believe, is growing even faster.
The consumer is also becoming more familiar with Internet technology and as more people become more computer savvy they will demand more from major search engines like Google, Yahoo and Live in real time quality Internet search results. Will the smart people in Silicon Valley be able to increase their technology at a fast enough pace to keep up with consumer demand? In my opinion they will be able to keep pace, but there will be some major bumps along the road to success.
The biggest hurdle will be the increasing numbers of people that will be smart enough to game the search engine results through tricks instead of quality content. This has been a problem ever since “Webcrawler” started indexing web content more than a decade ago. I believe that most successful businesses are just one step ahead of the shady business types that are more interest in quick riches than in long term success.
The Internet search business was at a point, before Google arrived on the scene, of completely losing control of search results to spammers and other shady characters. However, Google was quick to find a new algorithm that stopped spamming in its tracks and allowed the Internet to continue to grow. My thinking is that no one company will be able to keep up with the ever growing original web content and the fraud, that goes along with it, on the Internet by themselves. To me, the Internet is like a large water pipe and as the volume of water continues to grow each day, for the most part, that water pipe remains the same size.
IBM announced last week that they and another company have created new technology that could cause current computer chips to become obsolete within the next year. These new computer chips will be over twice as fast as current chips and be smaller in size. With faster chips and new breakthroughs in hard drive technology, major companies like Google might be able to continue to scan and index the Internet in a timely way.
From initial reports, Microsoft Vista is working well for most people and this new operating system platform will be important in continuing to grow the ability of Google and others to keep up with changes on the Internet. If anyone desires to spot a new tread early all they need to do is follow teenagers. Right now teenagers are completely excited about products like uTube and Myspace types of communities. Google along with other major companies have invested in these new types of future companies hoping to learn what the next big trend will be.
In addition to youth communities, Google is attempting to move into old media strong holds like newspaper advertising and radio commercials. While I have no inside information into what Google and others plan to do with these new ventures, my guess is that when most people think of Google they think of something new and not something old. This conventional image problem could spell trouble for Google as newspaper readership and radio listener’s drop because of new types of technology.
Future Internet Problems
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