Recently, Dallas Cowboys owner Jerry Jones announced a new type of ticket that will debut for the first time on September 20th when the Cowboys play their NFC East revival the New York Giants at their regular season opening game at the new Cowboys Stadium in Arlington, Texas. This new Dallas Cowboys ticket will be called a “Dallas Cowboys Party Pass”. For a $29 price, a Party Pass will allow a stadium visitor to wonder in each of the new Cowboys Stadium end zone areas where they can party and from time to time catch a glimpse of the game. Dallas Cowboys fans who purchase one these new “Party Passes” will not have a seat at the game. Cowboys owner Jerry Jones hopes to attract 100,000 fans to the first regular season game at the new Dallas Cowboys Stadium and if successful – a big chunk of that fan count will come from $29 Cowboys Party Pass ticket sales. The new Dallas Cowboys stadium in Arlington Texas is really a work of art. From a regular seating capacity of around 70,000 – it can be expanded to include another 30,000 fans in each of the stadium's end zone areas - which will be standing room only.
Not long ago, my sister and her husband visited the new Dallas Cowboys Stadium to watch a concert where George Strait was the leading act. I spoke with my sister shortly after they returned and she told me that all the hype was correct about the new Cowboys Stadium being like nothing else in the NFL. While paying $29 for a “Cowboys Party Pass” to watch the regular season opening game between the Dallas Cowboys and the New York Giants is not my cup of tea, younger Cowboys fans might jump at the chance to get into see the new stadium without being charged hundreds of dollars for a real seat at the game. In my opinion, the jury is still out on whether week in and week out Jerry Jones will be able to attract enough fans to his new stadium considering the high prices being current asked for tickets, admission and stadium parking. In addition to the purchase of season tickets to Dallas Cowboys football games, each season ticket holder will be charged up to $3,000 for their own seat. I know, NFL stadiums around the country have already been charging fans for their seat as well as a hefty ticket price for several years, but I really hate to see that type of double charging come to Dallas Cowboys games as well.
The differences between Dallas Cowboys fans and team owner Jerry Jones could not be more in conflict. To most Cowboys fans they see “America's Team” as something that is owned by the fans that love and follow the team through both good and bad years. However, in reality, nothing could be further from the truth because Jerry Jones owns the Dallas Cowboys and as the team owner he can charge whatever he believes the market will bear when it comes to ticket prices, seating arrangements, and stadium parking fees. Everyone already knows that the NFL has not only become the biggest professional sport in the United States, but it has also become the most profitable professional sport for those few that are lucky enough to own an NFL team franchise.
I do not have a clue as to whether or not the new Dallas Cowboys Party Pass will be a winner with fans, but right now my money is on Jerry Jones getting 100,000 fans inside his new stadium on September 20th for the Cowboys/Giants 2009 regular season opener game. While most of the current hype in Dallas is about a new stadium which should be called “Jerry World” instead of Cowboys Stadium – I am more concerned about how well the Dallas Cowboys will play on the football field this season. Hopefully, Tony Romo will have his head in the game this year as the Cowboys begin their preseason in a few weeks. From my selfish Cowboy fan point of view, I hope that Tony Romo will give up dating music stars like Carrie Underwood and Jessica Simpson and for once focus on his real job - which is leading the Cowboys to victory in the Superbowl. Will 2009 be the year that the Dallas Cowboys finally win their way back to the Superbowl? I don't know as of yet, but their on field performance against the New York Giants on September 20th will go along way in answering that question.
Title: Cowboys Party Pass
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