Wednesday, February 01, 2006

Creating A Better Faster Burger

Fast food is becoming faster as all the major chains are putting the speed of getting service at their drive through windows at the top of their priority list. Most people are in such a hurry these days, that if a fast food chain can't deliver a customers food within a couple of minutes, that customer will go somewhere else next time.

I guess this is just a sign of the times, but it doesn't sound healthy to me and what kind of lesson are we teaching our children with this kind of impatient lifestyle? I guess on the bright side, most fast food restaurants are offering more healthy choices these days on their menus. I like to eat at Wendy's and the thing I like best is their low fat chili and bake potatoes. It's actually a pretty healthy meal if I don't pile the butter on my baked potato. They also have a good selection of salads and fruit dishes, as well.

It's been several months since I've eaten at Taco Bell, but the last time I was there, they had installed a huge digital timer that started every time a customers order, in the drive through, was taken. It was like a big count down clock and after about 2 minutes, it stared dinging, I guess because the customer had not received their food in the allotted time. Heck, the thing made me nervous and I don't even work there. I can only imagine how much stress these minimum wage folks feel listening to that dinging noise all day long.

The secret to a successful business is to give the customer what they want, when they want it, so I guess our busy lifestyles are what is causing this speeding up of an already fast business. At some "Sonic" Drive Inn restaurants, customers can now use their credit or debit cards right at the order window while sitting in their cars. This will further speed up the food process, but I like this feature because I hate giving anyone my credit card and having them leave my sight. There are some folks that will steal you card number while they disappear to charge your purchase as restaurants.

Pay close attention the next time you visit a fast food restaurant and see if the folks that work there are not running around very fast to get your order out to you. Also, if you eat inside the restaurant, keep an eye on the drive through window and see if those folks don't have some kind of clock that is constantly timing the amount of time it takes them from the time the order is taken until the customer is driving away. I've noticed, at least at McDonalds, I get much faster service in the drive through than inside the restaurant and now that I've noticed those big digital clocks keeping time on the employees, I understand why.

Related: Omega 3 Walnuts

Better Faster Burger